Keep your Facebook Images off Twitter
Rarely would I open with a graphic and a link to someone else’s blog on practically the same subject I’m writing about but Dan’s Infographic and statistics on what URLs get clicked on via Twitter, with or without Facebook/Twit-pics or Instagram images or links, is da-bomb! Click his graphic above, I’ll wait…
Here’s the deal with automatically posting your Facebook posts to Twitter or LinkedIn: It sucks. It’s #TwitterRude, so don’t do it. Posting your Instagram pics or videos isn’t any better because all that will show up on Twitter is your caption and a link. No one will actually open it and you’re going to get muted or blocked on Twitter. Hmmmm. Maybe THAT’s why you’re not making new customers on Twitter?
I understand it may be hard for you to keep up with your Twitter content, but you need to be consistent as well as use pics, and now video, in your tweets. Tweets without images, including Facebook images -links and Facebook -links, are 47% less likely to be re-tweeted than without them!
Tweets including Instagram Links are actually 42% less likely to be retweeted.
If I saw you post an enticing caption and I wanted to click on the URL, and then realized it was a FB link, I would probably unfollow you. If I were to click on your link, I would be whisked away from Twitter to Facebook or Instagram. That might make me a little angry, since I would have to log in just to see… what? I am seriously asking you, why should I ever follow someone or a business on both FB AND Twitter unless they had totally different conversations, deals, pictures and information for each channel? When you post from Facebook onto Twitter, I’ll assume you’ll have the same messages and content that you have on both channels: YAWN. Salons seem to be the worst offenders. I tend to think it’s because they might have a crappy social media manager and the owner doesn’t know much about social media enough to ask the right questions. (Call me…)
Don’t automatically post from Facebook ever; and only occasionally post from Instagram to Twitter. It’s great that you want people on Twitter to follow your Facebook Page or Instagrams. Occasionally posting from Instagram reminds people that you are on Instagram. But Facebook links say to me that you aren’t on Twitter for the conversation on Twitter. Some people might say that this practice helps you keep up with your daily number of tweets. But you should be posting more visually on Twitter, and not the exact same things as you do on your Facebook pages, period.